15 Tips for Marketing Your Law Firm
The marketing landscape for law firms has changed completely. Today, legal service providers are embracing digital marketing to thrive in this competitive market. A lawyer, no matter how experienced and talented, needs to invest in a law firm marketing agency in the USA to stand out from the crowd.
Let’s discover 15 marketing strategies to grow your law firm.
1) Understand Your Target Audience
Understanding your audience is the key to establishing a successful brand. Ask yourself who’s your target audience. Are they business owners? Entrepreneurs? Families? It depends on your specialization. For example, a law firm specializing in corporate laws will target businesses.
2) Research Your Competitors
With so many professional and qualified attorneys offering an excellent range of services, the competition has surely gotten tough. Conducting a SWOT analysis (strengths, weaknesses, opportunities, and threats) analysis is a framework used to evaluate a company's competitive position and to develop strategic planning. SWOT analysis assesses internal and external factors, as well as current and future potentialwill help you understand what your competitors are doing right and wrong. It also gives you an idea of the marketing strategies that are performing well for other law firms.
3) Build a Mobile-Responsive Website
According to law firm marketing trends, 74% of clients looking for legal services book online appointments with attorneys. 64% of these people use mobiles and PCs to research the best legal services online. You don’t want to drive your clients away because of an outdated website with irrelevant contact details. Build a professional-looking website. Keep it neat and easy to navigate.
4) Make it Mobile-responsive
A mobile-responsive website responds well on all screens—big or small—and delivers a seamless end-user experience. Remember, your website is what your clients use to research your business and your expertise. The SEO agency you hire will make your website mobile-compatible and ensure that it loads fast and offers the best mobile experience.
5) Set up Your Google My Business Profile
Most law firms target the local audience. When a user searches for law firms in their city, your company must appear in the search results. For that, you need a Google My Business profile.
Fill out the details, like your address, number of hours of operation, contact number, etc., correctly so that your clients don’t face a problem finding your firm. Your clients can also get to your website or social media through Google My Business. Make sure you update your details in GMB when changing your business address or contact information.
6) Collect Reviews
Clients hire a law firm after thorough research. They read customer reviews to know whether the company is reliable and can fulfill its promises. Ask your clients to rate your services on Yelp and Google. Also, ask them to share their experience working with you by posting a review.
7) Invest in Facebook Ads
With over 2 billion active users in the wordl and 266 million monthly active users (MAU) in the United States and Canada, accodeing to statica, Facebook is the best marketing platform for all industries, including legal firms. As social media has started personalizing the user experience, they display ads based on the user’s recent searches, allowing you to reach your target audience. Advertising your law firm will cost you a few dollars, but it’s a great way to grow your visibility and spread brand awareness to the right audience.
8) Never Neglect SEO
SEO is one of the most powerful marketing tools for all businesses. When done right, it can drive enormous traffic to your landing page. SEO can also boost your conversions and build your audience’s engagement. To implement the best SEO strategy, you must hire a legal SEO company that specializes in on-page and off-page SEO. They will help you plan when to publish, what type of content, and which keywords to implement for the best ranking.
9) Build Positive Relationships
Attracting new clients is not easy for a law firm. People don’t hire random attorneys. They research the law company, consider referrals, read reviews, and check experience and other factors before finalizing the deal. So, it’s crucial to build a positive relationship with your prospects.
10) Invest in Video Marketing
Video content is trending on social media, like TikTok, Twitter, Instagram, and Facebook. These visual posts receive much attention and are highly likely to be viewed. They give your audience a clear understanding of the services you offer. You can also make short-form videos that show behind-the-scenes activities in your law firm, the latest legal trends, and other informative content.
11) Follow-up is Important
Your job doesn’t end with settling the case. If you want to retain these clients, you need to invest in follow-up. Call your previous clients and ask how they are doing. Ask whether they need further help. Small gestures can help you build a solid relationship with your prospects.
12) Show Your Results
Sharing the results of your past work on websites, social media, and other platforms can help you build your prospects’ trust in your services. So, display your past jobs, achievements, awards, and other accomplishments wherever possible.
13) Engage Your Audience on Social Media
People look for entertaining content on social media. That creates a perfect opportunity for legal firms to promote their brands and build audience engagement. Compelling content that keeps your audience entertained can go a long way in building your client base. Use real-life examples, eye-catching visuals, and informative posts to attract their attention.
14) Improve Your Sales Funnel
It takes a lot of steps for your prospects to book an appointment with you. Their journey starts with research and ends with the checkout page. To make it easier for your customers, guide them through the sales funnel. Each step should tell your clients what actions to take next. For instance, your social media ads should link to the landing page. And your landing page must clearly show the steps for booking an appointment.
15) Host Webinars
Marketing services for a law company go beyond social media and blog posts. If you want to appear as a thought leader, you must conduct webinars and events to educate your audience about the latest legal trends. These webinars are usually educational. You can use in-person and virtual events to increase your audiences’ knowledge of legal matters.
If you are looking for a top legal marketing law firm agency, contact Search Engine Projects (SEP). SEP is helping lawyers nationwide to receive quality leads and calls from potential clients.
You can also start listing your law firm or your name at Handel on the Law.
Author: Shawn Nejad graduated from UCLA with a degree in Chemical Engineering. Shawn started Search Engine Projects (SEP) in 2004. Shawn is a true believer in the "Givers Gain" philosophy by attracting, engaging, and delighting clients to grow their business that provides value and builds trust. @shawnnejad
