There comes a time in every lawyer's career when they realize they need to collaborate with a leading law firm marketing agency to grow their practice but have no idea where they should begin. While there is no shortage of law firm marketing agencies to choose from, there are several key factors to consider when making a well-informed decision.
The Capacity to Meet All of Your Law Firm’s Needs
A professional law firm marketing agency will bring the complete package to the table when it comes to a defined online presence. They should offer you different services such as a stunning and robust website design, appealing content, engaging email campaigns, savvy and affordable Google Ad campaigns, and a knack for standing out from the competition in local search results.
Transparent Processes and Quick Response Times
When you put your law firm's web presence in the hands of a professional digital marketing agency, you want to know that you are getting more bang for your buck and getting the answers to your questions quickly. They should be able to come up with a defined plan for building or boosting your web presence, giving you access to performance results, as well as detailed analysis reports.
Understand Your Practice's Goals
The most imperative thing is that any agency you choose to work with should thoroughly understand your practice areas and your target audience. As a practicing lawyer, it is vital to comprehend that any marketer who does not have basic legal knowledge may not understand your areas of practice. These agencies should have in-depth knowledge of the legal services industry and how federal and state regulations on law firms affect their marketing approach.
You do not want to waste your marketing budget on an agency that has never worked for a law firm before. Working with a legal marketing agency that understands your practice's goals is more likely to help you achieve concrete results.
Provides Services You Need for Your Firm
When potential clients are searching for attorneys, they want to know about their areas of service. Are you able to help them with their specific needs? The same is the case when you are searching for a reliable marketing company.
You need to figure out whether they practice in the services you will need for marketing – Organic Search, Social Media, SEO, Pay-Per-Click (PPC), or Digital Advertising. Before making a well-informed decision, ask them about their strengths and any areas in which they are not specialized. Any trusted marketing agency will answer all of your questions with the most honesty.
A Track Record of Delivering Results
Just because a marketing company has worked with many law firms in the past does not necessarily mean that it is the best option for you. Of course, you need an experienced law firm marketing agency with a proven track record of delivering consistent results to its clients. Any reliable law firm marketing agency will be more than happy to show you the results; they have provided to their previous clients.
Choosing from a number of the best law firm marketing agencies is one of the most crucial decisions you can make when it comes to the growth of your law firm. When you choose the right law firm marketing company, they should serve you every step of the way to help guide your marketing efforts and by targeting potential clients.
Author: Shawn Nejad graduated from UCLA with a degree in Chemical Engineering. Shawn started Search Engine Projects (SEP) in 2004. Shawn is a true believer of the "Givers Gain" philosophy by attracting, engaging, and delighting clients to grow their business that provides value and builds trust. @shawnnejad
